About Us

Merch By Coloan is a clothing brand based in New York City. Founded by producer-creative director, Will Coloan, the brand empowers individuals to embrace their unique potential and express themselves authentically through bold, versatile clothing. We believe in the transformative power of fashion to ignite positivity, inspire creativity, and fuel the freedom to be exactly who you are. Join us on a journey of self-discovery and limitless possibilities, where each garment is a chance to write your own story.